Corporate Branding

Corporate branding refers to a company applying its name to a product. The product and the company name become the brand name. The company can advertise several of its products under a single brand name in a practice referred to as family branding or umbrella branding.

By using corporate branding with a successfully marketed product, a company can familiarize consumers with its products and may create brand loyalty. If the public likes one product from this company, then they may seek out the brand name when buying other products. Corporate branding is usually only successful if the company is well known and sells reputable products with a positive image. One of the disadvantages of corporate branding is that the company can become identified with only one type of product.

To consumers, corporate branding represents a level of quality that they have come to expect from the company. They will expect every product with the same brand name to have the same level of quality that they are familiar with. The company can increase sales by comparing one of their more popular products with a similar product by another company, showing sales figures to back up their promise. The value of the brand is determined by the profits the products have made. If profits are high, then the manufacturer is able to charge more for their product.

RIAXE creates and defines corporate branding and corporate identity design allowing its clients to stand out in a crowded marketplace.

Your corporate identity of logo design & other graphic design is often what makes the first and lasting impression of your organization. Nothing can have a more fundamental impact on your business than an expert, professional corporate identity and logo design.

By creating a powerful corporate identity for your company, you will achieve not just a name display, but a brand. With this new creative brand your business can stand away from the crowd.

RIAXE's corpoarate identity service is a dynamic, intellectual process of developing images and effective corporate branding strategies that translate into added value for our clients.

If you need a corporate identity and logo design - look no further. Riaxe would offer a full range of corporate identity design services as we combine research, strategy and experience with excellent creativity and design innovation to produce corporate identity packages and logo designs that make the right impression with your customers.